Joico Blonde Life Violet Shampoo is a sulfate-free purple shampoo that gently cleanses while instantly neutralizing brassy yellow and orange tones. It nourishes weakened hair and delivers vibrant shine, helping you maintain cool, icy blonde hair between salon visits.
Formulated with Joico's exclusive technology, this shampoo enhances cool blonde brilliance without stripping or drying the hair. Perfect for keeping blonde, silver, or gray hair looking fresh and vibrant.