Brightening Mask by Joico

Brightening Mask by Joico

£22.00 GBP
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Brightening Mask by Joico
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  • Brightening Mask by Joico
  • Brightening Mask by Joico
  • Brightening Mask by Joico
  • Brightening Mask by Joico
  • Brightening Mask by Joico
  • Brightening Mask by Joico
Brightening Mask by Joico

Brightening Mask by Joico

£22.00 GBP

Joico Blonde Life Brightening Masque is a deeply nourishing treatment designed for bleached, double-processed, or high-lifted blonde hair. This quick-rinse hair mask detoxifies by neutralising chlorine and trace minerals, which can dull and yellow your blonde tone, while hydrating, softening, and adding radiant shine for cool, bright, crystal-clear results.

Key Features

Brand Joico
Product Type Hair Mask
Hair Type Bleached, Double-Processed, High-Lifted Blonde
Size 6.7 oz (190 g)
GTIN 074469513227
SKU P021261

Frequently asked questions

How often should I use this mask?

Use as needed, typically once a week or after every few washes, to maintain brightness and hydration.

Can I use it on natural blonde hair?

Yes, it is suitable for natural blonde hair as well, especially if you want to enhance brightness and reduce dullness.

Does it contain purple pigments?

The mask is formulated to neutralise yellow tones, but the Blueprint does not specify purple pigments. It works by detoxifying chlorine and minerals.

How long should I leave it on?

It is a quick-rinse mask; follow the instructions on the packaging, typically 1–3 minutes.

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