E.l.f. Cosmetics Power Grip Primer + 4% Niacinamide

This gel-based primer features a sticky texture that grips makeup for long-lasting wear while infusing skin with 4% niacinamide to help even out skin tone and brighten the look of dullness. It creates a dewy, glowing finish that works on all skin tones, and is suitable for oily, normal, dry, and combination skin types.

100% vegan and cruelty-free, this translucent-finish primer goes on completely clear and is designed to be applied after your skincare routine and SPF, allowing 30 seconds to set before applying foundation or concealer.